{"id":3412,"date":"2013-04-07T16:05:28","date_gmt":"2013-04-07T16:05:28","guid":{"rendered":"http:\/\/weimarques.es\/comodiria\/?p=3412"},"modified":"2017-03-24T09:27:31","modified_gmt":"2017-03-24T09:27:31","slug":"i-love-branding","status":"publish","type":"post","link":"https:\/\/www.weimarques.es\/blog\/i-love-branding\/","title":{"rendered":"I love Branding"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;3412&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;16&quot;,&quot;title&quot;:&quot;I love Branding&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12.8px;\">\n            <span class=\"kksr-muted\"><\/span>\n    <\/div>\n    <\/div>\n<blockquote><p><em>No te equivoques, no es una bebida alcoholica&#8230;la palabra branding (seg\u00fan wikipedia) hace referencia al proceso de hacer y construir una marca mediante la administraci\u00f3n estrat\u00e9gica del conjunto total de activos vinculados en forma directa o indirecta al nombre y\/o s\u00edmbolo (logotipo) que identifican a la marca influyendo en el valor de la marca, tanto para el cliente como para la empresa propietaria de la marca.<\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><strong>\u00bfA que viene \u00e9sto?, se preguntar\u00e1n&#8230; es que me hace mucha gracia cuando leo en las redes sociales o escucho a los amigos \u00abputo starbucks, es s\u00f3lo caf\u00e9 pero m\u00e1s caro\u00bb. \u00bfA que te refieres cuando dices una frase de ese tipo? Efectivamente todos sabemos perfectamente que compramos un caf\u00e9, y que cuesta un poco m\u00e1s que ir a la cafeter\u00eda de al lado, con una barra de bar de aluminio, con borrachos al lado y con el suelo lleno de papeles, unas sillas negras de bar t\u00edpicas de siempre y el olor a plancha requemada. Te puedes tomar un caf\u00e9 donde quieras, es el mismo producto, \u00abun caf\u00e9\u00bb, pero \u00bfQu\u00e9 te estan vendiendo?, te estan vendiendo una marca, un concepto, cuando ves ese formato de vaso, sabes de donde es y sabes lo que tienen y lo que m\u00e1s te gusta si vas de vez en cuando.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5167 aligncenter\" src=\"http:\/\/weimarques.es\/blog\/wp-content\/uploads\/2013\/04\/branding-is-everything-madrid-freelance-allwelovedesign.png\" alt=\"branding is everything madrid freelance allwelovedesign\" width=\"763\" height=\"744\" srcset=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/04\/branding-is-everything-madrid-freelance-allwelovedesign.png 763w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/04\/branding-is-everything-madrid-freelance-allwelovedesign-369x360.png 369w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/04\/branding-is-everything-madrid-freelance-allwelovedesign-300x293.png 300w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/><\/p>\n<p><strong> Lo que hace que ese caf\u00e9 sea diferente es la marca, la imagen que tiene esa empresa. \u00bfQuienes van a comprar un caf\u00e9 aqu\u00ed? pues alguien que quiere estudiar con el portatil porque tienen grandes mesas y buena iluminaci\u00f3n, con wiffi gratis, te llevas un libro y te pones tranquilamente a leer. Por eso no s\u00f3lo est\u00e1n vendiendo un producto, al igual que no lo hace nadie, porque por el mismo motivo tambien puedes decir: \u00abapple s\u00f3lo vende ordenadores\u00bb \u00abcocacola s\u00f3lo vende agua con az\u00facar\u00bb \u00abbmw s\u00f3lo vende coches\u00bb. No es solamente un coche, es una marca. Y esto tiene una filosof\u00eda detr\u00e1s muy grande y se ha trabajado much\u00edsimo para darte un servicio y una calidad que no te lo va a dar el otro de al lado. <\/strong><\/p>\n<p>La competencia es genial, porque el producto final puede ser el mismo, pero la calidad y a la hora de fabricarlo o de ofrecerselo a los clientes, el trato, el servicio, todo lo que engloba a ese producto es lo que hace la marca, y es por eso que ir y pedir un capuchino en el starbucks, no es s\u00f3lo caf\u00e9.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"No te equivoques, no es una bebida alcoholica&#8230;la palabra branding (seg\u00fan wikipedia) hace referencia al proceso de hacer&hellip;\n","protected":false},"author":3,"featured_media":4099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[60,9,10,1352,16,25],"tags":[2895,2896,2897],"class_list":{"0":"post-3412","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-correo","8":"category-curioso","9":"category-design","10":"category-madrid","11":"category-publicidad","12":"category-weimarques","13":"tag-branding","14":"tag-cafe","15":"tag-startbucks","16":"post_format-post-format-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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