{"id":4103,"date":"2014-05-13T12:39:22","date_gmt":"2014-05-13T12:39:22","guid":{"rendered":"http:\/\/weimarques.es\/blog\/?p=4103"},"modified":"2014-05-13T12:45:36","modified_gmt":"2014-05-13T12:45:36","slug":"el-cartel-de-hay-pan-no-viraliza-que-es-el-buen-marketing","status":"publish","type":"post","link":"https:\/\/www.weimarques.es\/blog\/el-cartel-de-hay-pan-no-viraliza-que-es-el-buen-marketing\/","title":{"rendered":"El cartel de \u00abHAY PAN\u00bb no viraliza, \u00bfQu\u00e9 es el buen marketing?"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 voto) <\/div>\n <\/div>\n

Me encuentro en mitad de un tornado viralizador sobre marketing en una web, me explico.<\/p>\n

Hace unas semanas he participado en un concurso para conseguir una beca de estudios en el ESIC, unos cursos a elegir con muy buena pinta. Yo tan decidido pens\u00e9 \u00bfQu\u00e9 es el buen marketing? pues en 10 segundos no me da ni para empezar, es muy dif\u00edcil definir que es el dise\u00f1o, que es el marketing, que es la creatividad… pero lo intent\u00e9, en resumen para mi marketing es un plan para comunicar, una parte del presupuesto de una empresa que trabaja en cubrir las necesidades de los clientes y sabiendo comunicarlo bien.<\/p>\n

Cuando calculas los costes de almac\u00e9n, o creas una red de log\u00edstica, eso es marketing, pero tambi\u00e9n lo es dise\u00f1ar un cartel, y saber donde ponerlo para informar a los clientes, por ejemplo, que tienes pan en tu tienda para vender… entonces para m\u00ed, el \u00abbuen\u00bb marketing es comunicar todo eso pero dandole un toque de creatividad, dandole estilo.<\/p>\n

El premio, repito, es \u00abestudiar\u00bb, no es ir de viaje a Londres a disfrutar. Muchas de las veces cuando uno participa suele ser para ganarse un iPad mini. Pero si te digo que est\u00e1n valorados en unos 2000 pavos entender\u00e1s que haya participado. <\/p>\n

Si miramos el resultado a esta hora que quedan unas 9 horas para terminar, el tema es que me faltan unos 20 y pico votos para conseguir el primer puesto, pensaba escribir este post para animarte a participar y lograrlo y luego pens\u00e9… \u00bfesto es buen marketing?. Resulta que mirando y analizando la campa\u00f1a, tanto hitsbook se beneficia por crear esta idea en su web, adem\u00e1s del ESIC por ser quien da el premio y lo ver\u00e1n muchos participantes, tambi\u00e9n intervienen los premios de marketing nacional en Espa\u00f1a que gracias a esta campa\u00f1a se dan a conocer y se dejan ver por esta red. Digamos que el buen marketing es una buena campa\u00f1a, conseguir llegar a comunicar esto a un mayor n\u00famero de personas, que la gente conozca la plataforma de videomarketing, que se enteren de los cursos que se pueden hacer en el ESIC y que sepan que pronto ser\u00e1n los premios de marketing en el hip\u00f3dromo de la Zarzuela. \u00bfSer\u00e1 entonces esto buen marketing?<\/p><\/blockquote>\n

Yo lo que s\u00e9, es que de peque\u00f1ito no quer\u00eda ser astronauta, ni polic\u00eda… sentados en la mesa de la cocina flipaba con los anuncios que ve\u00eda en la tele y un d\u00eda mi padre mirando mi cara de felicidad coment\u00f3, si te gusta tanto la publicidad porque no estudias eso. As\u00ed empec\u00e9, curso va curso viene a trazar la trayectoria. Mentir\u00eda si te digo que esta oportunidad ser\u00eda genial para mi vida laboral, hubiera hecho el curso del ESIC de product manager<\/strong>, que junto con el ciclo sup de marketing y comercio adem\u00e1s del de telecomunicaciones e inform\u00e1tica, con los de dise\u00f1o gr\u00e1fico y el certificado en programaci\u00f3n php y mysql, y con el posgrado en marketing digital y e-commerce donde estoy ahora mismo, ser\u00edan un complemento ideal en mi curriculum. <\/p>\n

Si verdaderamente piensas que podr\u00e9 conseguirlo, dale a las estrellitas de voto y completa el registro de usuario. votar<\/a><\/strong><\/p>\n

Si ya lo has hecho te debo una cerveza y sabes de sobra que puedes contar conmigo para lo que necesites. Karma mode on !!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Me encuentro en mitad de un tornado viralizador sobre marketing en una web, me explico. 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