{"id":4118,"date":"2014-05-25T11:38:12","date_gmt":"2014-05-25T11:38:12","guid":{"rendered":"http:\/\/weimarques.es\/blog\/?p=4118"},"modified":"2014-05-25T11:47:48","modified_gmt":"2014-05-25T11:47:48","slug":"la-musica-es-la-clave-para-un-buen-anuncio","status":"publish","type":"post","link":"https:\/\/www.weimarques.es\/blog\/la-musica-es-la-clave-para-un-buen-anuncio\/","title":{"rendered":"La m\u00fasica es la clave para un buen anuncio"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4118&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;16&quot;,&quot;title&quot;:&quot;La m\u00fasica es la clave para un buen anuncio&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12.8px;\">\n            <span class=\"kksr-muted\"><\/span>\n    <\/div>\n    <\/div>\n<p>De entre todos los factores que influyen en la creaci\u00f3n de un buen v\u00eddeo, para mi sin duda la mas importante es la m\u00fasica, el tono de la voz y el dialogo que tiene el anuncio.<\/p>\n<p>No se quien decide la m\u00fasica, el copy tendr\u00e1 que tenerla en cuenta para que se fusione con el spot en s\u00ed misma, que no sea s\u00f3lo una bso conocida de un grupo de moda, tiene que tener alg\u00fan sentido, leyendome el libro \u00abla publicidad s\u00ed vende\u00bb hablaban en uno de los cap\u00edtulos que en BBDO en Am\u00e9rica le dedican una planta entera al departamento de m\u00fasica, las creaciones son propias de la agencia y no simplifican eligiendo una canci\u00f3n al azar, se estudia mucho este punto.<\/p>\n<p>El ejemplo es el maravilloso anuncio de audi, un spot para el nuevo Audi A3 Adrenalin titulado \u00abEn nombre de caminante\u00bb.. La primera vez  que lo v\u00ed pens\u00e9, esto que es? antes de que terminara pensaba que era un anuncio de zapatos, de alguna marca de zapatos, todo el tema de caminar, el calzado saliendo como protagonista para darle un vuelco a la mente, dejarte con la boca abierta cuando entra en el coche y termina diciendo, no hay nada mejor que caminar.<\/p>\n<blockquote><p>\n\u00abPara m\u00ed, caminar es mucho m\u00e1s que ir de un sitio a otro. He recorrido m\u00e1s calles y caminos que nadie. Solo, acompa\u00f1ado y algunas veces, muy bien acompa\u00f1ado. Caminar, caminar y caminar. Dibujando formas, o dej\u00e1ndome llevar. Sin prisa. Disfrutando a cada paso. S\u00ed, definitivamente no hay nada mejor que caminar.\u00bb<\/p><\/blockquote>\n<p>Y el tema que sale en el anuncio es un electro swing del m\u00fasico Parov Stelar que se llama \u00ab<a href=\"spotify:track:64yyY22zIihs01OpURdsh8\" target=\"_blank\">Booty Swing<\/a>\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"De entre todos los factores que influyen en la creaci\u00f3n de un buen v\u00eddeo, para mi sin duda&hellip;\n","protected":false},"author":3,"featured_media":4119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[60,9,7,16,56,25],"tags":[3172,803,3347],"class_list":{"0":"post-4118","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-correo","8":"category-curioso","9":"category-musica","10":"category-publicidad","11":"category-spot","12":"category-weimarques","13":"tag-audi","14":"tag-music","15":"tag-spot","16":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La m\u00fasica es la clave para un buen anuncio &#187; 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