{"id":4250,"date":"2014-10-08T07:38:11","date_gmt":"2014-10-08T07:38:11","guid":{"rendered":"http:\/\/weimarques.es\/blog\/?p=4250"},"modified":"2014-10-08T07:41:48","modified_gmt":"2014-10-08T07:41:48","slug":"historia-de-la-publicidad-en-60-segundos","status":"publish","type":"post","link":"https:\/\/www.weimarques.es\/blog\/historia-de-la-publicidad-en-60-segundos\/","title":{"rendered":"Historia de la publicidad en 60 segundos"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4250&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;16&quot;,&quot;title&quot;:&quot;Historia de la publicidad en 60 segundos&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12.8px;\">\n            <span class=\"kksr-muted\"><\/span>\n    <\/div>\n    <\/div>\n<h2 id=\"es-una-profesion-un-arte-un-estilo-de-vida-un-don\">Es una profesi\u00f3n, un arte, un estilo de vida, un don.<\/h2>\n<p>Para mi el marketing tiene muchos puntos, tu mente tiene que englobar un conjunto de acciones, saber las necesidades de las personas, satisfacerlas y saber transmitir que haces o que vendes para ello. El otro d\u00eda, paseando por mi nuevo barrio en monforte de lemos, justo frente a la Vaguada me fij\u00e9 en un detalle, algo que me record\u00f3 al mismo centro de Londres o en Nueva York, una saturaci\u00f3n de informaci\u00f3n, carteles en mitad de la acera principal indicando comercios interiores, en donde si miras detenidamente hacia dentro solamente ves carteles y carteles mal posicionados unos encima de otros. Cuando tienes una tienda o piensas abrirla piensas en poner un r\u00f3tulo, pero no puedes poner simplemente un r\u00f3tulo en blanco con las letras \u00ablencer\u00eda\u00bb, o poner un toldo donde diga \u00abPAN\u00bb y debajo \u00abalimentaci\u00f3n\u00bb. Seguramente por la situaci\u00f3n tendr\u00e1s tus beneficios, estas c\u00f3modo en tu local pero a mi como profesional me impacta.<\/p>\n<p>Todo a mi alrededor, cualquier minuto que pasa siempre pienso que se puede mejorar la publicidad. Cuando te quieres dar a conocer y te gastas una cantidad de euros en imprimir 50 000 flyers para repartir, procura que sean efectivos, procura cuidar su mensaje, su tipograf\u00eda, su logotipo, el tipo de papel y su dise\u00f1o, a parte de donde y a quien repartes estrategicamente tienes que dar informaci\u00f3n y por todos los medios intentar que esa persona que tiene tu publicidad en su mano no la tire en la primera papelera que vea en el sem\u00e1foro (lo veo mucho), tienes que intentar que impacte y que sea diferente, que tenga vales descuento o una promoci\u00f3n interesante, que tenga informaci\u00f3n impactante y que sea comoda de poner en el bolsillo para mirar la web luego en casa, o que tenga tu twitter en grande para que te sigan r\u00e1pido y tiren la publicidad. <\/p>\n<p>No s\u00f3lamente en impresi\u00f3n, en r\u00f3tulos y en dise\u00f1o del sitio, tambi\u00e9n tienes que tener tu imagen de marca, tu logotipo, colores, tipograf\u00edas y estilo&#8230; la publicidad lleva avanzando mucho tiempo y cada d\u00eda son m\u00e1s cosas a tener en cuenta, el branding en marketing, el dise\u00f1o gr\u00e1fico, la estrateg\u00eda de tu plan de marketing tienes que sentarte y saber hacerla bien, que sea efectiva. <\/p>\n<p>Aqu\u00ed tienes la historia de la publicidad en 60 segundos, los tiempos cambian muy r\u00e1pido y aqu\u00ed no solo hay que saber estar en internet y usar una fanpage, aqu\u00ed tienes que jugar con todo un mundo alrededor de una empresa\/marca, y tienes que hacerlo muy bien para conseguir tus objetivos.<\/p>\n<p><a href=\"http:\/\/twitter.com\/allwelovedesign\">@allwelovedesign<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Es una profesi\u00f3n, un arte, un estilo de vida, un don. Para mi el marketing tiene muchos puntos,&hellip;\n","protected":false},"author":3,"featured_media":4254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[60,9,10,1352,2980,16,25],"tags":[2895,3332,737],"class_list":{"0":"post-4250","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-correo","8":"category-curioso","9":"category-design","10":"category-madrid","11":"category-marketingonline","12":"category-publicidad","13":"category-weimarques","14":"tag-branding","15":"tag-design","16":"tag-marketing","17":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Historia de la publicidad en 60 segundos &#187; Lisandro Weimarques - blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weimarques.es\/blog\/historia-de-la-publicidad-en-60-segundos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historia de la publicidad en 60 segundos &#187; Lisandro Weimarques - blog\" \/>\n<meta property=\"og:description\" content=\"Es una profesi\u00f3n, un arte, un estilo de vida, un don. 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