{"id":4399,"date":"2015-02-15T21:37:47","date_gmt":"2015-02-15T21:37:47","guid":{"rendered":"http:\/\/weimarques.es\/freelance\/?p=114"},"modified":"2015-03-12T09:51:47","modified_gmt":"2015-03-12T09:51:47","slug":"la-evolucion-del-logo-de-coca-cola","status":"publish","type":"post","link":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/","title":{"rendered":"La evoluci\u00f3n del logo de Coca-Cola"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4399&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;3\\\/5 - (2 votos)&quot;,&quot;size&quot;:&quot;16&quot;,&quot;title&quot;:&quot;La evoluci\u00f3n del logo de Coca-Cola&quot;,&quot;width&quot;:&quot;53&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 53px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12.8px;\">\n            3\/5 - (2 votos)    <\/div>\n    <\/div>\n<p>No pod\u00eda ser menos, empezar por mi marca preferida. Hay una larga historia de logotipos de Coca-Cola que comienza en 1886. Contrario a las creencias populares, el primer logotipo de Coca-Cola no fue el de la escritura que vemos hoy. Era m\u00e1s bien el nombre en una simple fuente de aspecto negro mate.<\/p>\n<p>El famoso logo de Coca-Cola con la letra manuscrita, fue creado por el contable de John Pemberton, Frank Mason Robinson, en 1885. Sin embargo comenz\u00f3 a aplicarse casi por el a\u00f1o 1900. A Robinson se le ocurri\u00f3 el nombre y eligi\u00f3 el distintivo logotipo escritura cursiva. La tipograf\u00eda utilizada, (Spencerian Scriptconocida) como secuencia de comandos de Spencer, fue desarrollada en el siglo 19 y era la forma dominante de la escritura a mano formal en los Estados Unidos durante ese per\u00edodo.<\/p>\n<p>Robinson tambi\u00e9n jug\u00f3 un papel importante en los principios de la publicidad de Coca-Cola. Sus sugerencias promocionales a Pemberton incluyeron regalar miles de cupones de bebidas gratis y empapelar la ciudad de Atlanta con pancartas publicitarias y se\u00f1ales en tranv\u00edas.<\/p>\n<p>Es muy dificil conseguir un logotipo que a d\u00eda de hoy sea tan similar a lo que era hace 124 a\u00f1os.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.24.12.png\" alt=\"dise\u00f1o ecommerce tiendaonline madrid\" width=\"680\" height=\"292\" class=\"aligncenter size-full wp-image-4450\" srcset=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.24.12.png 680w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.24.12-540x232.png 540w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.24.12-300x129.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"No pod\u00eda ser menos, empezar por mi marca preferida. Hay una larga historia de logotipos de Coca-Cola que&hellip;\n","protected":false},"author":3,"featured_media":4451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3245],"tags":[2895,2290,3246,585,696,728,737,3247],"class_list":{"0":"post-4399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-diseno-grafico","8":"tag-branding","9":"tag-cocacola","10":"tag-diseno-grafico","11":"tag-imagen","12":"tag-logo","13":"tag-marca","14":"tag-marketing","15":"tag-restiling"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La evoluci\u00f3n del logo de Coca-Cola &#187; Lisandro Weimarques - blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La evoluci\u00f3n del logo de Coca-Cola &#187; Lisandro Weimarques - blog\" \/>\n<meta property=\"og:description\" content=\"No pod\u00eda ser menos, empezar por mi marca preferida. Hay una larga historia de logotipos de Coca-Cola que&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/\" \/>\n<meta property=\"og:site_name\" content=\"Lisandro Weimarques - blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allwelovedesign\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-15T21:37:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-03-12T09:51:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"weimarques\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@weimarques\" \/>\n<meta name=\"twitter:site\" content=\"@weimarques\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"weimarques\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/\"},\"author\":{\"name\":\"weimarques\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/9b51895db7f838869b1a9a5043ef9140\"},\"headline\":\"La evoluci\u00f3n del logo de Coca-Cola\",\"datePublished\":\"2015-02-15T21:37:47+00:00\",\"dateModified\":\"2015-03-12T09:51:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/\"},\"wordCount\":207,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png\",\"keywords\":[\"branding\",\"cocacola\",\"dise\u00f1o grafico\",\"imagen\",\"logo\",\"marca\",\"marketing\",\"restiling\"],\"articleSection\":[\"dise\u00f1o grafico\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/\",\"url\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/\",\"name\":\"La evoluci\u00f3n del logo de Coca-Cola &#187; Lisandro Weimarques - blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png\",\"datePublished\":\"2015-02-15T21:37:47+00:00\",\"dateModified\":\"2015-03-12T09:51:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/9b51895db7f838869b1a9a5043ef9140\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage\",\"url\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png\",\"contentUrl\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png\",\"width\":742,\"height\":525,\"caption\":\"dise\u00f1o ecommerce tiendaonline madrid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.weimarques.es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La evoluci\u00f3n del logo de Coca-Cola\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/#website\",\"url\":\"https:\/\/www.weimarques.es\/blog\/\",\"name\":\"Lisandro Weimarques - blog\",\"description\":\"Freelance Profesional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.weimarques.es\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/9b51895db7f838869b1a9a5043ef9140\",\"name\":\"weimarques\",\"url\":\"https:\/\/www.weimarques.es\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La evoluci\u00f3n del logo de Coca-Cola &#187; Lisandro Weimarques - blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/","og_locale":"es_ES","og_type":"article","og_title":"La evoluci\u00f3n del logo de Coca-Cola &#187; Lisandro Weimarques - blog","og_description":"No pod\u00eda ser menos, empezar por mi marca preferida. Hay una larga historia de logotipos de Coca-Cola que&hellip;","og_url":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/","og_site_name":"Lisandro Weimarques - blog","article_publisher":"https:\/\/www.facebook.com\/allwelovedesign","article_published_time":"2015-02-15T21:37:47+00:00","article_modified_time":"2015-03-12T09:51:47+00:00","og_image":[{"width":742,"height":525,"url":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png","type":"image\/png"}],"author":"weimarques","twitter_card":"summary_large_image","twitter_creator":"@weimarques","twitter_site":"@weimarques","twitter_misc":{"Escrito por":"weimarques","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#article","isPartOf":{"@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/"},"author":{"name":"weimarques","@id":"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/9b51895db7f838869b1a9a5043ef9140"},"headline":"La evoluci\u00f3n del logo de Coca-Cola","datePublished":"2015-02-15T21:37:47+00:00","dateModified":"2015-03-12T09:51:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/"},"wordCount":207,"commentCount":0,"image":{"@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png","keywords":["branding","cocacola","dise\u00f1o grafico","imagen","logo","marca","marketing","restiling"],"articleSection":["dise\u00f1o grafico"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/","url":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/","name":"La evoluci\u00f3n del logo de Coca-Cola &#187; Lisandro Weimarques - blog","isPartOf":{"@id":"https:\/\/www.weimarques.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage"},"image":{"@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png","datePublished":"2015-02-15T21:37:47+00:00","dateModified":"2015-03-12T09:51:47+00:00","author":{"@id":"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/9b51895db7f838869b1a9a5043ef9140"},"breadcrumb":{"@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#primaryimage","url":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png","contentUrl":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-02-a-las-23.31.20.png","width":742,"height":525,"caption":"dise\u00f1o ecommerce tiendaonline madrid"},{"@type":"BreadcrumbList","@id":"https:\/\/www.weimarques.es\/blog\/la-evolucion-del-logo-de-coca-cola\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.weimarques.es\/blog\/"},{"@type":"ListItem","position":2,"name":"La evoluci\u00f3n del logo de Coca-Cola"}]},{"@type":"WebSite","@id":"https:\/\/www.weimarques.es\/blog\/#website","url":"https:\/\/www.weimarques.es\/blog\/","name":"Lisandro Weimarques - blog","description":"Freelance Profesional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.weimarques.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/9b51895db7f838869b1a9a5043ef9140","name":"weimarques","url":"https:\/\/www.weimarques.es\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/posts\/4399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/comments?post=4399"}],"version-history":[{"count":0,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/posts\/4399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/media\/4451"}],"wp:attachment":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/media?parent=4399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/categories?post=4399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/tags?post=4399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}