{"id":5558,"date":"2018-08-31T11:40:51","date_gmt":"2018-08-31T11:40:51","guid":{"rendered":"https:\/\/weimarques.es\/blog\/?p=5558"},"modified":"2018-08-31T11:46:48","modified_gmt":"2018-08-31T11:46:48","slug":"la-belleza-del-marketing-esta-en-su-interior","status":"publish","type":"post","link":"https:\/\/www.weimarques.es\/blog\/la-belleza-del-marketing-esta-en-su-interior\/","title":{"rendered":"La belleza del Marketing est\u00e1 en su interior"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5558&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votos)&quot;,&quot;size&quot;:&quot;16&quot;,&quot;title&quot;:&quot;La belleza del Marketing est\u00e1 en su interior&quot;,&quot;width&quot;:&quot;89&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 89px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12.8px;\">\n            5\/5 - (2 votos)    <\/div>\n    <\/div>\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BnGT8IcHVCD\/?utm_source=ig_embed\" data-instgrm-version=\"9\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:8px;\"> <div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\"> <div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div><\/div> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BnGT8IcHVCD\/?utm_source=ig_embed\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">A simple vista todo parece normal, pero la verdad es que existe un enorme fallo en Marketing que no es apreciable por todos. Dale like cuando descubras el fallo!! &#x263a;&#xfe0f;&#x1f4b0;&#x1f680;<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">Una publicaci\u00f3n compartida de <a href=\"https:\/\/www.instagram.com\/weimarques\/?utm_source=ig_embed\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Lisandro Weimarques<\/a> (@weimarques) el <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-08-30T09:50:18+00:00\">30 Ago, 2018 a las 2:50 PDT<\/time><\/p><\/div><\/blockquote> <script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de empezar a explicar <strong>el fallo en la foto publicada en instagram<\/strong>, vamos a contar una historia; desde hace mucho tiempo los usuarios miramos cada vez m\u00e1s en las rese\u00f1as de google, el aspecto de sus redes para ver lo que se comparte y todo aquello sobre esa marca, ese restaurante o negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por tanto ya puedes evitar cada vez m\u00e1s las sorpresas. Por ejemplo estas vacaciones estando en Piran, Eslovenia busc\u00e1bamos un lugar para cenar y caminando vimos un sitio con terraza, as\u00ed que nos sentamos. Nos vino la carta y (aunque suelo hacerlo antes de entrar) miro un poco por encima en el m\u00f3vil y reviso lo que dicen otros usuarios en internet. Evidentemente la nota en google era de 2,8 ** y hab\u00edan rese\u00f1as muy negativas que hablaban de que la comida no era muy buena. Claramente cuando vino a preguntar por las bebidas para comenzar nos levantamos y decidimos buscar otro lugar cercano, as\u00ed que le ped\u00ed a google que me indicara y nos fuimos a un restaurante justo a 30 pasos en el mismo paseo con vistas al mar, una terraza enorme muy bonita y con m\u00e1s de 600 rese\u00f1as la mayor\u00eda positivas con una nota de 4,9***** . <strong>No tengo que comentarlo pero cenamos genial y a buen precio.<\/strong><\/p>\n\n\n\n<blockquote class=\"twitter-tweet\" data-lang=\"es\"><p lang=\"es\" dir=\"ltr\">Luego vas y te quejas que han bajado las ventas. &#x1f605;&#x1f605;&#x1f605;&#x1f605;&#x1f605; <a href=\"https:\/\/t.co\/jYvPoo82T0\">https:\/\/t.co\/jYvPoo82T0<\/a><\/p>&mdash; Lisandro Weimarques (@weimarques) <a href=\"https:\/\/twitter.com\/weimarques\/status\/975333938246946816?ref_src=twsrc%5Etfw\">18 de marzo de 2018<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n\n<p class=\"wp-block-paragraph\">Por tanto, la esencia de un negocio, desde su <em><strong>marca, colores, valores, precios, pol\u00edtica, atenci\u00f3n al cliente, imagen&#8230;etc<\/strong><\/em>. Todo influye para elegir a la competencia cuando tienes una mala experiencia y decides cambiar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El supermercado que ves en la publicaci\u00f3n de instagram tiene justo al lado un Carrefour y un Mercadona. Solamente he ido dos veces por estar m\u00e1s pr\u00f3ximo y no tener que caminar 200 metros, pero evidentemente tienen un enorme error de marketing que no es apreciable a simple vista. <strong>Y es que nadie supo responder en los comentarios, porque estos fallos en marketing no est\u00e1n en una bonita fachada, sino en c\u00f3mo los clientes percibimos un negocio.\u00a0<\/strong><\/p>\n\n\n\n<h1 id=\"lo-esencial-es-invisible-a-los-ojos\" class=\"wp-block-heading\">Lo esencial es invisible a los ojos<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Como dice el principito, al pasar por delante de este negocio hay algo que me impide entrar y consumir. Es su pol\u00edtica de no poder pagar con tarjeta por compras inferiores a 7\u20ac. Esto lo he compartido en google, en twitter y ahora en instagram y en el blog. \u00bfMe han respondido? No<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\" data-lang=\"es\"><p dir=\"ltr\" lang=\"es\">Lecciones \u00abreales\u00bb de <a href=\"https:\/\/twitter.com\/hashtag\/branding?src=hash&amp;ref_src=twsrc%5Etfw\">#branding<\/a>: el principito y el zorro <a href=\"https:\/\/t.co\/3Ul7wiJuB1\">https:\/\/t.co\/3Ul7wiJuB1<\/a> por <a href=\"https:\/\/twitter.com\/tirademarketing?ref_src=twsrc%5Etfw\">@tirademarketing<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MarketingDigital?src=hash&amp;ref_src=twsrc%5Etfw\">#MarketingDigital<\/a> <a href=\"https:\/\/t.co\/6cQwuKKJMG\">pic.twitter.com\/6cQwuKKJMG<\/a><\/p>\u2014 Nat\u00e0lia Codina (@natalia_codina) <a href=\"https:\/\/twitter.com\/natalia_codina\/status\/1028207404746502144?ref_src=twsrc%5Etfw\">11 de agosto de 2018<\/a><\/blockquote>\n<script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mismo me ocurri\u00f3 en la panader\u00eda de la esquina, de una cadena conocida y mi forma de actuar fue la misma. Para mi sorpresa el responsable de marketing se puso en contacto conmigo por email y me comunic\u00f3 que hab\u00eda sido un error de actualizar la pol\u00edtica de la empresa y que evidentemente pod\u00eda comprar el pan con tarjeta por cualquier importe sin importar llegar a un m\u00ednimo.<a href=\"https:\/\/weimarques.es\/blog\/el-mejor-truco-para-perder-clientes-en-tu-negocio\/\"><strong> \u00bfQu\u00e9 consiguen con \u00e9sto? Pues que decida continuar comprando el pan en este sitio y no en las doce mil panader\u00edas que hay al lado en el mismo barrio.\u00a0<\/strong><\/a><\/p>\n\n\n\n<blockquote class=\"twitter-tweet\" data-lang=\"es\"><p lang=\"es\" dir=\"ltr\">Me acaban de decir en el supermercado <a href=\"https:\/\/twitter.com\/DSupermercados?ref_src=twsrc%5Etfw\">@DSupermercados<\/a> que el pago minimo de tarjeta es de 7\u20ac. &#x1f605;&#x1f605;&#x1f605; \u00bfEstamos en 2018 o que? joder es que esto es poner mil barreras siempre a una compra c\u00f3moda, se\u00f1ores\/as que se trata de lo contrario&#8230; de facilitar la compra. &#x1f44d;&#x1f3fb; de nada.<\/p>&mdash; Lisandro Weimarques (@weimarques) <a href=\"https:\/\/twitter.com\/weimarques\/status\/969995668688424960?ref_src=twsrc%5Etfw\">3 de marzo de 2018<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n\n<h2 id=\"esto-le-ocurre-a-mas-empresas\" class=\"wp-block-heading\">\u00bfEsto le ocurre a m\u00e1s empresas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desgraciadamente por mi trabajo me fijo mucho en esto y lo veo por todos sitios. Cuidas el aspecto del local, inviertes en mobiliario y en productos de calidad con la mejor materia prima. Cuidas cada detalle en la presentaci\u00f3n de los platos y en lograr estar en una ubicaci\u00f3n visible y c\u00f3moda para los clientes, con aparcamiento, parking p\u00fablico o privado, elaboras una buena carta y trabajas para dar el mejor servicio al cliente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y cuando llega la hora de crear la web y la estrategia digital lo hace un sobrino que sabe usar instagram y la p\u00e1gina web la haces por pocos euros en alguna plataforma online. Sin responder a los clientes, sin dedicar la atenci\u00f3n que se necesita en los negocios para vincular estos dos mundos del marketing tradicional y la experiencia digital.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ahora puedes ver nuevamente la foto, despu\u00e9s de leer este post \u00bfVes el fallo?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"A simple vista todo parece normal, pero la verdad es que existe un enorme fallo en Marketing que&hellip;\n","protected":false},"author":4,"featured_media":5560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3231,3223,3245,1352,3252,2980,3217,16,3242,25],"tags":[3431,3350,737,3128,3218,3267],"class_list":["post-5558","post","type-post","status-publish","format-image","has-post-thumbnail","category-blog","category-corporativas","category-diseno-grafico","category-madrid","category-marketing-online","category-marketingonline","category-microsites","category-publicidad","category-tienda-online","category-weimarques","tag-gestion-de-imagen","tag-madrid","tag-marketing","tag-marketing-digital","tag-posicionamiento","tag-reputacion-online","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La belleza del Marketing est\u00e1 en su interior &#187; 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