{"id":8079,"date":"2026-03-14T12:26:43","date_gmt":"2026-03-14T12:26:43","guid":{"rendered":"https:\/\/www.weimarques.es\/blog\/?p=8079"},"modified":"2026-03-14T12:27:30","modified_gmt":"2026-03-14T12:27:30","slug":"soy-un-lehman-brother","status":"publish","type":"post","link":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/","title":{"rendered":"\u00bfSoy un Lehman Brother?"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8079&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;15&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;4.7\\\/5 - (15 votos)&quot;,&quot;size&quot;:&quot;16&quot;,&quot;title&quot;:&quot;\u00bfSoy un Lehman Brother?&quot;,&quot;width&quot;:&quot;83.6&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 83.6px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 16px; height: 16px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12.8px;\">\n            4.7\/5 - (15 votos)    <\/div>\n    <\/div>\n\n<p>Hace unos a\u00f1os me impresion\u00f3 mucho una obra de teatro llamada <strong>Lehman Trilogy, donde aprend\u00edas m\u00e1s sobre quienes estaban detr\u00e1s de la enorme crisis de 2008 y sus motivos.<\/strong><\/p>\n\n\n\n<p>Me qued\u00e9 asombrado, sobre todo por c\u00f3mo fue el inicio del enorme imperio que se hab\u00edan montado. En esta representaci\u00f3n nos ense\u00f1an c\u00f3mo tramitaban realmente sus tareas de compra y venta de algod\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"592\" src=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-06-10-08.43.13.jpg\" alt=\"\" class=\"wp-image-8084\" srcset=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-06-10-08.43.13.jpg 544w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-06-10-08.43.13-331x360.jpg 331w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-06-10-08.43.13-380x414.jpg 380w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure>\n\n\n\n<p>Como intermediarios, \u00ab<strong>cobraban una comisi\u00f3n<\/strong>\u00bb por poner en contacto el sur de Estados Unidos de la producci\u00f3n de algod\u00f3n, con su venta en las zonas ricas donde estaban las f\u00e1bricas. Y as\u00ed consolidaron su fortuna inicial al conectar la producci\u00f3n del sur con el consumo industrial del norte, cobrando comisiones como <strong>intermediarios comerciales y financieros<\/strong>.<\/p>\n\n\n\n<p>Henry Lehman, un inmigrante alem\u00e1n que fund\u00f3 una peque\u00f1a tienda en Montgomery, Alabama, en 1844, y que muy pronto se convirti\u00f3 en un centro para los productores locales de algod\u00f3n.<br><br>Cuando sus hermanos Emanuel y Mayer se unieron, la firma <strong>Lehman Brothers (1850)<\/strong> evolucion\u00f3 hacia el corretaje de materias primas.<\/p>\n\n\n\n<h3 id=\"no-se-hasta-donde-conoces-de-la-crisis-de-2009-pero-yo-pense-mucho-en-esto-viendo-la-obra-de-teatro\" class=\"wp-block-heading\">No s\u00e9 hasta donde conoces de la crisis de 2009, pero yo pens\u00e9 mucho en esto viendo la obra de teatro.<\/h3>\n\n\n\n<p>La empresa de estos hermanos, que posteriormente fue la pieza clave para la <strong>crisis financiera mundial<\/strong>, fue la pionera en la transici\u00f3n del comercio de productos f\u00edsicos a la banca de inversi\u00f3n moderna en Estados Unidos.<\/p>\n\n\n\n<p>Es decir, para no liar mucho esta introducci\u00f3n, lo que me llam\u00f3 la atenci\u00f3n es el <strong>cobrar sin aportar valor.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"603\" src=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-10-12-22.28.21.jpg\" alt=\"\" class=\"wp-image-8082\" srcset=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-10-12-22.28.21.jpg 601w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-10-12-22.28.21-359x360.jpg 359w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-10-12-22.28.21-150x150.jpg 150w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-10-12-22.28.21-80x80.jpg 80w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-10-12-22.28.21-380x381.jpg 380w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/figure>\n\n\n\n<h2 id=\"eres-un-lehman-brother\" class=\"wp-block-heading\">\u00bfEres un Lehman Brother?<\/h2>\n\n\n\n<p>En la \u00faltima visita a eshow, la feria m\u00e1s importante de Espa\u00f1a en marketing, me llam\u00f3 la atenci\u00f3n la cantidad de proyectos que <strong>ofrecen un pago por captaci\u00f3n.\u00a0<\/strong>Cada vez que me paraba en alg\u00fan proyecto para que me explicaran si me interesa aplicarlo en un plan de marketing, siempre me intentaban vender la idea de ser prescriptor de su producto, de ofrecerme <strong>un beneficio por ser afiliado y conseguirles clientes.<\/strong> Algo que va totalmente en contra de mis principios.<\/p>\n\n\n\n<p><strong>Que muchos lo llaman margen, comisi\u00f3n, afiliaci\u00f3n o como quieras llamarlo.<\/strong><\/p>\n\n\n\n<p>Yo siempre pienso que si en algo no aporto valor, no voy a cobrar nada por hacer de intermediario entre una empresa y otra.<\/p>\n\n\n\n<p>Sinceramente te lo digo.<\/p>\n\n\n\n<p>Que se incremente el precio de un producto por la cantidad de costes de log\u00edstica, distribuci\u00f3n, almac\u00e9n, etc me parece normal.<\/p>\n\n\n\n<p>Pero cobrar un extra al precio de \u00abalgo\u00bb solo por <strong>el simple hecho de poner en contacto a dos empresas<\/strong>, una que produce el algod\u00f3n y otra que necesita comprar algod\u00f3n. Pues no le veo el sentido lo siento.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"683\" src=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-11-21-08.44.13.jpg\" alt=\"\" class=\"wp-image-8081\" style=\"aspect-ratio:1.054168425858438;width:562px;height:auto\" srcset=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-11-21-08.44.13.jpg 720w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/2024-11-21-08.44.13-380x360.jpg 380w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 id=\"el-mejor-restaurante-de-arucas\" class=\"wp-block-heading\">\u00bfEl mejor restaurante de Arucas?<\/h2>\n\n\n\n<p>Durante muchos a\u00f1os cualquiera que ven\u00eda por Arucas y preguntaba por el mejor restaurante para comer, <strong>les mandaban a la monta\u00f1a de Arucas.<\/strong><\/p>\n\n\n\n<p>Todas las celebraciones de cumplea\u00f1os, orlas de la guarder\u00eda, el colegio, el instituto, bodas, bautizos&#8230; todo lo que era celebraci\u00f3n \u00edbamos al restaurante que hab\u00eda en lo alto de la monta\u00f1a de Arucas.<\/p>\n\n\n\n<p>En algunos freetours que hemos ido nos recomiendan alg\u00fan sitio para comer, y con un gui\u00f1o nos dicen que efectivamente, si consumimos all\u00ed, <strong>ellos se llevan una comisi\u00f3n<\/strong>.\u00a0<\/p>\n\n\n\n<p>\u00bfUna comisi\u00f3n por el simple hecho de recomendar?<\/p>\n\n\n\n<p><strong>\u00bfSabes cu\u00e1ntas miles de millones de veces he recomendado yo sitios o lugares sin esperar nada a cambio?<\/strong><\/p>\n\n\n\n<p>As\u00ed luego nacen las newsletter y p\u00e1ginas web con esas urls de afiliaci\u00f3n, que se llevan un peque\u00f1o porcentaje por las ventas conseguidas.&nbsp;<\/p>\n\n\n\n<h2 id=\"eres-lehman-entonces-o-no\" class=\"wp-block-heading\">\u00bfEres Lehman entonces o no?<\/h2>\n\n\n\n<p>Y a la pregunta del t\u00edtulo de esta publicaci\u00f3n, entonces ahora que he comenzado a experimentar con <strong>google adsense nuevamente<\/strong>, despu\u00e9s de 16 a\u00f1os con la cuenta en pausa <em>(la \u00faltima vez lo puse en marcha en 2010)<\/em>, me siento un poco estafador cuando <strong>pongo un anuncio en la web y hago de simple \u00abintermediario\u00bb sin hacer absolutamente nada y cobrar<\/strong> a las empresas por medio de google, que me paga a m\u00ed, por los anuncios que las empresas ponen y le pagan a Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"873\" src=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-1024x873.png\" alt=\"\" class=\"wp-image-8085\" srcset=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-1024x873.png 1024w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-422x360.png 422w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-768x654.png 768w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-1536x1309.png 1536w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-380x324.png 380w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-800x682.png 800w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11-1160x988.png 1160w, https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-14-a-las-12.07.11.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclusi\u00f3n <\/h2>\n\n\n\n<p><strong>\u00bfQui\u00e9n es aqu\u00ed el Lehman Google o yo?<\/strong><\/p>\n\n\n\n<p>As\u00ed va el mundo, que si tengo o que si quiero. Yo creo que si quit\u00e1ramos de la ecuaci\u00f3n a todos estos malos comerciales recomendadores y aplicaciones de comisi\u00f3n por afiliaci\u00f3n todo ser\u00eda mucho m\u00e1s simple y bonito.<\/p>\n\n\n\n<p>O que pensabas, \u00bfque rastreator, edreams y kayak por ejemplo viven del altruismo?<\/p>\n","protected":false},"excerpt":{"rendered":"Hace unos a\u00f1os me impresion\u00f3 mucho una obra de teatro llamada Lehman Trilogy, donde aprend\u00edas m\u00e1s sobre quienes&hellip;\n","protected":false},"author":4,"featured_media":8087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3231,50,3252,2980,3229,16,11,25],"tags":[1755,737,3502,3228,3484,3501],"class_list":{"0":"post-8079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-j-de-hacker","9":"category-marketing-online","10":"category-marketingonline","11":"category-profesionales","12":"category-publicidad","13":"category-tecnologia","14":"category-weimarques","15":"tag-freelance","16":"tag-marketing","17":"tag-marketing-profesional","18":"tag-plan-de-marketing","19":"tag-profesional-marketing","20":"tag-proyectos-freelance"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSoy un Lehman Brother? &#187; Lisandro Weimarques - blog<\/title>\n<meta name=\"description\" content=\"La empresa de estos hermanos, que posteriormente fue la pieza clave para la crisis financiera mundial, fue la pionera en...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSoy un Lehman Brother? &#187; Lisandro Weimarques - blog\" \/>\n<meta property=\"og:description\" content=\"La empresa de estos hermanos, que posteriormente fue la pieza clave para la crisis financiera mundial, fue la pionera en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/\" \/>\n<meta property=\"og:site_name\" content=\"Lisandro Weimarques - blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allwelovedesign\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-14T12:26:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-14T12:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisandro Weimarques\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@weimarques\" \/>\n<meta name=\"twitter:site\" content=\"@weimarques\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisandro Weimarques\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/\"},\"author\":{\"name\":\"Lisandro Weimarques\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/7699860267ff739e536b8891d7491fd5\"},\"headline\":\"\u00bfSoy un Lehman Brother?\",\"datePublished\":\"2026-03-14T12:26:43+00:00\",\"dateModified\":\"2026-03-14T12:27:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/\"},\"wordCount\":777,\"image\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png\",\"keywords\":[\"freelance\",\"marketing\",\"marketing profesional\",\"plan de marketing\",\"profesional marketing\",\"proyectos freelance\"],\"articleSection\":[\"blog\",\"j de hacker\",\"marketing online\",\"marketingonline\",\"profesionales\",\"publicidad\",\"tecnologia\",\"weimarques\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/\",\"url\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/\",\"name\":\"\u00bfSoy un Lehman Brother? &#187; Lisandro Weimarques - blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png\",\"datePublished\":\"2026-03-14T12:26:43+00:00\",\"dateModified\":\"2026-03-14T12:27:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/7699860267ff739e536b8891d7491fd5\"},\"description\":\"La empresa de estos hermanos, que posteriormente fue la pieza clave para la crisis financiera mundial, fue la pionera en...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage\",\"url\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png\",\"contentUrl\":\"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png\",\"width\":720,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.weimarques.es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfSoy un Lehman Brother?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/#website\",\"url\":\"https:\/\/www.weimarques.es\/blog\/\",\"name\":\"Lisandro Weimarques - blog\",\"description\":\"Freelance Profesional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.weimarques.es\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/7699860267ff739e536b8891d7491fd5\",\"name\":\"Lisandro Weimarques\",\"sameAs\":[\"http:\/\/weimarques.es\"],\"url\":\"https:\/\/www.weimarques.es\/blog\/author\/lisandro-weimarques\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfSoy un Lehman Brother? &#187; Lisandro Weimarques - blog","description":"La empresa de estos hermanos, que posteriormente fue la pieza clave para la crisis financiera mundial, fue la pionera en...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfSoy un Lehman Brother? &#187; Lisandro Weimarques - blog","og_description":"La empresa de estos hermanos, que posteriormente fue la pieza clave para la crisis financiera mundial, fue la pionera en...","og_url":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/","og_site_name":"Lisandro Weimarques - blog","article_publisher":"https:\/\/www.facebook.com\/allwelovedesign","article_published_time":"2026-03-14T12:26:43+00:00","article_modified_time":"2026-03-14T12:27:30+00:00","og_image":[{"width":720,"height":340,"url":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png","type":"image\/png"}],"author":"Lisandro Weimarques","twitter_card":"summary_large_image","twitter_creator":"@weimarques","twitter_site":"@weimarques","twitter_misc":{"Escrito por":"Lisandro Weimarques","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#article","isPartOf":{"@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/"},"author":{"name":"Lisandro Weimarques","@id":"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/7699860267ff739e536b8891d7491fd5"},"headline":"\u00bfSoy un Lehman Brother?","datePublished":"2026-03-14T12:26:43+00:00","dateModified":"2026-03-14T12:27:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/"},"wordCount":777,"image":{"@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage"},"thumbnailUrl":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png","keywords":["freelance","marketing","marketing profesional","plan de marketing","profesional marketing","proyectos freelance"],"articleSection":["blog","j de hacker","marketing online","marketingonline","profesionales","publicidad","tecnologia","weimarques"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/","url":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/","name":"\u00bfSoy un Lehman Brother? &#187; Lisandro Weimarques - blog","isPartOf":{"@id":"https:\/\/www.weimarques.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage"},"image":{"@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage"},"thumbnailUrl":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png","datePublished":"2026-03-14T12:26:43+00:00","dateModified":"2026-03-14T12:27:30+00:00","author":{"@id":"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/7699860267ff739e536b8891d7491fd5"},"description":"La empresa de estos hermanos, que posteriormente fue la pieza clave para la crisis financiera mundial, fue la pionera en...","breadcrumb":{"@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#primaryimage","url":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png","contentUrl":"https:\/\/www.weimarques.es\/blog\/wp-content\/uploads\/2026\/03\/crisis-de-2008.png","width":720,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/www.weimarques.es\/blog\/soy-un-lehman-brother\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.weimarques.es\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfSoy un Lehman Brother?"}]},{"@type":"WebSite","@id":"https:\/\/www.weimarques.es\/blog\/#website","url":"https:\/\/www.weimarques.es\/blog\/","name":"Lisandro Weimarques - blog","description":"Freelance Profesional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.weimarques.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.weimarques.es\/blog\/#\/schema\/person\/7699860267ff739e536b8891d7491fd5","name":"Lisandro Weimarques","sameAs":["http:\/\/weimarques.es"],"url":"https:\/\/www.weimarques.es\/blog\/author\/lisandro-weimarques\/"}]}},"_links":{"self":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/posts\/8079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/comments?post=8079"}],"version-history":[{"count":3,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/posts\/8079\/revisions"}],"predecessor-version":[{"id":8086,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/posts\/8079\/revisions\/8086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/media\/8087"}],"wp:attachment":[{"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/media?parent=8079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/categories?post=8079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weimarques.es\/blog\/wp-json\/wp\/v2\/tags?post=8079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}